A Dye For Salons

LIFE 27.11.1950

Learning to dye by new Miss Clairol method, hairdressers practice on willing subjects who allow their hair to be used in return for getting free tinting.

Since last March, U.S. beauty shops have had a quick hair-dyeing process which they think is sure to stand up against the competition of home hair dye. It is called Miss Clairol and, like Tintair, it bleaches, dyes and shampoos in one operation. In the nine months since it was introduced, three million Miss Clairol dye and retouc treatments have been sold at $3 to $5 a head, and Clairol is busy training 1,000 operators a month in the new technique. The price is slightly higher than the cost of the home tint, but to many women the difference will be offset by the convenience of having the job done by operators who can judge color selection accurately and who will clean up the sink afterward. With either the home or salon processes a preliminary patch test must be made to insure that no skin irritation will result from use of the dye, and care must be taken to keep the dye away from the eyes. Although the new dyes solve one hair problem, another now confronts women caught short with a shingle. For a solution, see next page.

Technical advantages in hair dyes are shown by the microscopic pictures above, from the clairol Reseach Laboratory. At left is a cross section of hair dyed by an old-style compunded henna. All hairs are uniformly coated the same shade, which produces a dull, wiglike appearance. At right is a cross section of hairs from one head dyed by the new Miss Clairol tint, which reproduces the carying color actually found in a natural head of hair. These, from a medium brown head, show the color gradations from blond to dark brown.

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